Jan 3, 2022Books I read in 2021I’m not a rituals person, but over the last 5 years I’ve made the period between Christmas and New Years one for reflection, recovery, and reading. …Books14 min readBooks14 min read
Published in Safe Team, Brave Work·Sep 23, 2021What Shipped: Issue 12, 2021Future Super is a superannuation fund that helps people use the power of their money to build a future worth retiring into. We’re building our product and brand in-house and documenting what we learn in the process. Here’s what we’ve been up to in the past few weeks: Building a…Remote Work8 min readRemote Work8 min read
Published in Safe Team, Brave Work·Mar 1, 2021What Shipped: Issue 3, 2021Future Super is a superannuation fund that helps people use the power of their money to build a future worth retiring into. We’re building our product and brand in-house and documenting what we learn in the process. Here’s what we’ve been up to in the past few weeks: A Lesson…4 min read4 min read
Dec 31, 2020Books I Read in 2020Well, 2020, it’s been a year. Over the years I’ve come to really enjoy this period between Christmas and New Years for reading, riding my bike, for writing, reflecting, and looking at things I read and loved in the year. It’s a ritual. I love that I get to read…Books19 min readBooks19 min read
Nov 24, 2020Avenue: Learnings from branding a workplace for allNotes from branding a business challenging perceptions about the disability sector. This one’s been sitting in my drafts for a while, but it’s been awesome to see For The People and Avenue put this work out into the wild and get recognised by AGDA for it. The brief When Laura O’Reilly came…Brand7 min readBrand7 min read
Nov 18, 2020Emergent strategy and buy-in, in-houseStrategy is only ever as good as execution. …But if the strategy process doesn’t enable the people executing the work to actually do good work, ya gotta rethink your process. I’ve been thinking about how to get better at building strategy with our team at Future Super so that we…Branding5 min readBranding5 min read
Published in Safe Team, Brave Work·Oct 18, 2020What Shipped: Issue 14, 2020Future Super is a superannuation fund that helps people use the power of their money to build a future worth retiring into. We’re building our product and brand in-house and documenting what we learn in the process. Here’s what we’ve been up to in the past few weeks: Socials, Publishing…Branding7 min readBranding7 min read
Jul 21, 2020Brand guidelines vs. brand guidance: Building a tool that’s generative, not restrictiveBrand books. Brand guidelines. Brand bibles. Rules. Principles. Navigating the world of brand guidelines can be a bit daunting. Things look different when you’re on the client side of the fence, versus the brand agency, versus using guidelines as a freelancer. They can be a bible of rules or a…Branding4 min readBranding4 min read
Published in Safe Team, Brave Work·Jul 20, 2020How we’re using brand retrospectives to measure brand effectivenessFuture Super is a superannuation fund that helps people use the power of their money to build a future work retiring into. We’re building our brand in-house and documenting what we learn in the process. If you like what you read, please subscribe, follow, like or hit 👏. As part…Branding3 min readBranding3 min read
Published in Safe Team, Brave Work·Jul 10, 2020What Shipped: Issue 8, 2020Future Super is a superannuation fund that helps people use the power of their money to build a future worth retiring into. We’re building our product and brand in-house and documenting what we learn in the process. Here’s what we’ve been up to in the past few weeks: Launched our…Branding6 min readBranding6 min read
